The world of work has never before faced a transformation as accelerated as the one being driven by Generative Artificial Intelligence (GenAI).

A massive digital system like Bre-B must also face security risks that can affect public trust. Threats range from fraud and identity theft to sophisticated attacks by cybercriminals.

The global situation has made it clear that competitiveness no longer depends solely on having good products or services, but on the ability to operate efficiently, adapt with agility, and respond to changes in the environment.

GenAI is the new intelligence infrastructure of the present. Adopting it with intention, precision, and strategy is the path for today’s companies to become the leaders of tomorrow.

The rise of artificial intelligence is surrounded by a paradox that many organizations haven’t resolved yet: having powerful models doesn’t guarantee impact if you don’t have an intelligent, flexible, and ready-to-use data architecture continuously feeding those solutions.

Generative AI is no longer a “novel” technology — it’s a competitive imperative. And for banks, 2025 marks the end of the trial-and-error stage.