By the end of the first quarter of 2025, emerging technology trends are proving their ability to deliver strategic value across various industries in Colombia, Mexico, and Panama. These trends are becoming key enablers for gaining competitive advantages in today’s market.

Generative AI is transforming software development through automation and speed—but at what cost? Without solid quality assurance (QA) practices in place, there’s a risk of introducing bugs, vulnerabilities, and technical debt.

Adopting technology without developing talent is like installing advanced systems on a foundation that doesn’t exist. Companies are investing more and more in digital modernization, but they face a tough reality: without a skilled team, digital transformation can quickly stall.

The business landscape in Latin America is undergoing a transformation, where CFOs (Chief Financial Officers) have evolved from traditionally finance-focused roles to positions with greater strategic and transformational influence. New technologies are redefining their capabilities, demanding continuous adaptation to maintain organizational competitiveness.

Today’s business world is immersed in ever-growing competition, making Quality Assurance (QA) the foundation upon which sustainable growth is built.

In Mexico, the QA landscape is mixed: while some sectors, such as fintech and digital health, have advanced toward maturity, many companies still operate with reactive practices, waiting for errors to occur before addressing quality.